All the things I know how to do, did before, and want to do more in the future:
It’s great when it’s on me start-to-finish, with full creative freedom and full responsibility. And it’s even better if I get to work with other professionals from SEO, marketing, sales, design or any other department.
- Blog posts, articles & pages
- Email formats (newsletters, blasts)
- Landing pages (especially WP & Elementor)
- Quizes, forms & UX copywriting
- Big rock & short form (SMM)
My experience with marketing started as a guilty pleasure part of research for articles, and over the years — turned into a part of work I enjoy the most. Good thing it’s inseparable from content goals.
- Market research & Competition analysis
- Product development strategy
- Quick wins & long-term strategy
- Positioning & ToV discovery
- Reputation management
To be precise, I do the on-page part. I understand the off-page, though have no practice with it. For me, it’s not as much about link building, expired domains or page speed as it is about proper meta, EEAT and entities.
- On-page SEO
- Keyword research, clusterization & strategy
- URL structure development
- Local SEM
- Performance analysis (Ahrefs, GA4, SC)
The best part of being a content lead is not the KPIs or delivering more than was planned: it’s watching your team members grow. In you need it, I’m all up for building a self-sufficient and competent content department.
- Employer brand development
- Hiring writers & content managers
- Training, expertise improvement
- Performance tracking
- Streamlined workflow
Every text, image and PDF needs to start with a proper task, go through several assignees, pass quality control and get utilized properly & on time. It takes a lot to get deliverables, and not just execution.
- SEO content management (in-house or external)
- Adjusting goals & resources
- Internal knowledge base
- SOP development
- Client reporting