Letters arranged in an order that makes sense and achieves goals.
Formats
Content best serves its purpose in the right media. Here are the different formats I have extensive experience with:
In addition to single formats, I can setup content pillars and distribution flows: making not just the self-sufficient article, but its’ variations for social media (say, LinkedIn carousel post or an Instagram Reels voiceover), a short X hook to bring traffic to the page, and a simplistic infographic to enhance its ranking.
Personal experience-based piece I wrote as a freelancer. Competition had more established websites, so we’ve had to double-down on volume. The article now ranks on the #1 page in Google and brings traffic to affiliate links.
Smaller regular copy for a law firm in Canada. Noteworthy because it passed the client’s verification with no editing. Took approximately 4-5 hours to write, start to finish, with research included.
B2B piece for an industry magazine in the grain processing industry. Created in collaboration with the company’s in-house experts & technicians. It took a full month to write & verify, and now brings EU-based leads.
An example of a press release as a different format. Published in Globe & Mail, distributed via ABNewswire. Took 1-1,5 hours to write, now brings domain authority with backlinks from press release distribution platforms.