Marketing & Management

While vague, “content lead with a focus on marketing and SEO skills” describes my expertise best.

🎯 You're an established business or an agency?

I can create content that's more than just there.

I can check & make sure your current content is on point. If it's not, we'll make new one — faster and better. And if it is, we'll expand your presence — whether it's a product or a new client project — even further.
🌱 You run a growing business?

I can optimize processes and help you scale up.

Growth should be chaos-free, so I can focus on establishing a smooth process in the content & marketing department, hiring skilled experts, and building a self-dependent, competent team.
🚀 You're a new business?

It's all about strategy and balance, then.

For startups, it's all about quick wins and balance of resources. We can find your target audience, identify all the ways to grab its attention, and outperform your competition without overspending.

What I Do

  • Market Analysis
  • Operations Optimisation
  • Internal Communications
  • Strategy Development
  • Content Planning
  • Hiring & Training
Get in Touch
Years of Experience
0

Achievements

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Content team efficiency

+40%

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Best knowledge base created

195 Guides

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My own guides & instructions

50+

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Copywriters trained to content leads

3

Content Managers Hired
0 +
EXAMPLES EXAMPLES EXAMPLES EXAMPLES EXAMPLES EXAMPLES EXAMPLES EXAMPLES EXAMPLES EXAMPLES

Media kit for a B2B magazine

media-kit

Media kit for a B2B magazine & business directory in raw botanicals manufacturing for the nutraceutical industry. Start to finish designed by me — from market research, pricing and positioning to design, text and distribution.

  • Format: Media Kit
  • Industry: Nutraceuticals & Supplements
  • Result: Established sales process.

TA segmentation & positioning

audience-segmentation

Target audience segmentation for a financial planning firm in Canada. Includes ToV guidelines, editorial guidelines, primary platforms and content recommendations for addressing each TA segment directly.

  • Format: Internal Research
  • Industry: Finance
  • Result: Led to a literal 10x increase in engagement

Personal brand strategy

personal-brand

Personal brand strategy for a pharmaceutical company CEO. Designed as a two-part guide: current presence highlights and an improvements guide, with examples, process and tools suggestions for the CEO’s assistant. 

  • Format: Personal Brand Strategy
  • Industry: Personal / Pharma
  • Result: Positive digital presence for the client

Troubleshooting in content dept

fishbone-ishikawa

The fishbone (Ishikawa) diagram with a detailed breakdown of roadblocks for an in-house content department of a small business in home reno niche. Created on a joint call as a consultation.

  • Format: Diagram
  • Industry: Professional Services (home reno)
  • Result: Highlighted unexpected key issues

LinkedIn.

Telegram.

CV.