Services

All the things I know how to do, did before, and want to do more in the future:

Content

It’s great when it’s on me start-to-finish, with full creative freedom and full responsibility. And it’s even better if I get to work with other professionals from SEO, marketing, sales, design or any other department. 

  • Blog posts, articles & pages
  • Email formats (newsletters, blasts)
  • Landing pages (especially WP & Elementor)
  • Quizes, forms & UX copywriting
  • Big rock & short form (SMM)

Marketing

My experience with marketing started as a guilty pleasure part of research for articles, and over the years — turned into a part of work I enjoy the most. Good thing it’s inseparable from content goals.

  • Market research & Competition analysis
  • Product development strategy
  • Quick wins & long-term strategy
  • Positioning & ToV discovery
  • Reputation management

SEO

To be precise, I do the on-page part. I understand the off-page, though have no practice with it. For me, it’s not as much about link building, expired domains or page speed as it is about proper meta, EEAT and entities.

  • On-page SEO
  • Keyword research, clusterization & strategy
  • URL structure development
  • Local SEM
  • Performance analysis (Ahrefs, GA4, SC)

Leadership

The best part of being a content lead is not the KPIs or delivering more than was planned: it’s watching your team members grow. In you need it, I’m all up for building a self-sufficient and competent content department.

  • Employer brand development
  • Hiring writers & content managers
  • Training, expertise improvement
  • Performance tracking
  • Streamlined workflow

Management

Every text, image and PDF needs to start with a proper task, go through several assignees, pass quality control and get utilized properly & on time. It takes a lot to get deliverables, and not just execution. 

  • SEO content management (in-house or external)
  • Adjusting goals & resources
  • Internal knowledge base
  • SOP development
  • Client reporting

& More

I’m up for a challenge, no matter how unconventional it might be!